About The Project

It has been 30 years since large cross-cultural study has been carried out testing the understanding of masculinity and femininity (Williams & Best, 1990).

Our project aims to collect data from at least 40 countries to determine how people think about men and women today.

What is more our project examines the universality of gender stereotypes about men who, according to results of research (carried out so far mainly within Western cultural contexts) must conform to norms such as agency, dominance, pursue high social status, and avoid femininity.