is an academic psychologist at Anglia Ruskin University, Cambridge with a PhD from Royal Holloway, University of London. Her research interests include gender, consumer and social psychology and focus mainly on issues of gender, sexism and advertising. She is a co-editor of The Routledge International Handbook of Consumer Psychology, review editor of Frontiers Gender, Sex and Sexuality Studies section and a holder of prestigious grants such as BA/Leverhulme and Knowledge Transfer Partnerships, Innovation UK and European Regional Development Fund. She runs her own research consultancy Insights devoted to responsible advertising and publishes in leading peer-reviewed journals. Her work has attracted media attention from The Independent, BBC and Newsweek and was recognised by Advertising Standards Authority among others. Her new book ‘Gender, Advertising and Society – psychological perspective’ is due out early next year.