Our research

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Our goals

It has been 30 years since large cross-cultural study has been carried out testing the contemporary understanding of masculinity and femininity (Williams & Best, 1990). Our project undertakes such a study in at least 40 countries to see what men and women are like, what they should be and should do, and which behaviors and traits they should refrain from. What is more, our project examines the universality of gender stereotypes about men who, according to results of research (carried out so far mainly within Western cultural contexts) must conform to norms such as agency, dominance, a pursuit of high social status, and avoidance of femininity.  Men have greater structural power than women in most cultures, but manhood status itself is elusive and competitive – or “hard won and easily lost” – according to Precarious Manhood Theory. However, the question of the universality of the precariousness of manhood across cultural contexts, and the factors that threaten manhood have not yet been tested.

Our scope

In 36-months, our team of international researchers will conduct 5 cross-cultural studies with over 10000 participants. In sampling cultures, we will ensure the normal distribution of individualistic-collectivistic cultures and countries with different gender equality levels. Like in most cross-cultural psychology studies, we will depend mostly on student samples, although we will try to supplement the student sample with a more general public sample in at least six cultures. We will carry out the back-translation procedures, and test for the equivalence of the collected datasets. All studies will be carried out with special attention paid to the ethical approach towards all involved participants in all countries.

Gender stereotypes in cross-cultural perspective

Our project will also allow us to explore what kinds of violations in traits and in behavior might lead to masculinity threat in a given cultural context – as cultural values moderate the contents of gender stereotypes we might expect that in collectivistic countries, the agency mandate for men might be of lesser importance. Similarly, in countries with higher gender equality levels where similarities between male and female roles are more common, we might expect that the anti-femininity mandate will be of lesser importance.

Masculinity Threat in cross-cultural perspective

Our data will also help us to investigate if and how men in different cultures compensate for the loss in their gender status. The specific traits and behaviors men should avoid in order to secure their manhood will depend on stereotypes regarding typical feminine and masculine traits in a given cultural context. This can also reflect cultural values that are salient in a given society (in a given period). Hence if social or cultural contexts encourage men to be more communal, less anti-feminine, less high status oriented and less dominant in their behavior, we predict that showing more communal, feminine, less dominant, less status-oriented tendencies in their behavior might not be as threatening.

Gender equality and gender identity threats

Our project will help us examine gender status threat from the perspective of on-going pro-equality, anti-discriminatory movements focused on women’s rights – we will explore how reminders of increases in women’s status and visibility across cultures affect men’s gender role attitudes. Specifically, we hypothesize that reminders of such movements might constitute a manhood threat (by challenging men’s dominance over women), and if so, whether men compensate for this threat by lowering their support for gender equality movements, but mainly in countries with lower gender equality levels. Our international consortium will thus build on, and go beyond, Precarious Manhood Theory by bringing a cross-cultural perspective focusing on the relationship between descriptive, prescriptive and proscriptive male gender stereotypes and gender equality movements across the world. Our results might be thus important in understanding mechanisms relating to gender egalitarianism.